Robbie Kellerman Baxter
Robbie Kellman Baxter is the perceptive visionary who saw the latest societal consumerism shift and laid it before us in her bestselling book The Membership Economy. As we buy-to-own less and rent-to-use more, Robbie stated, people seemed to be unifying, if only inadvertently, under the banner of what they were consuming. Whether Prius or Zip Car buyers feel kinship is debatable, but one thing is certain. The age of personal acquisition is yielding to the age of subscription – using items only for the moment demanded.
As founding CEO of Peninsula Strategies Consulting, Robbie has guided hundreds of corporations large and small through the labyrinth of subscription pricing, marketing, and the whole new realm of customer relationships. She is a noted speaker whose prophecy and solutions are sought out worldwide. Keep up to date with her insight-laden newsletter, and look for her newly released subscribers’ bible The Forever Transaction.
To learn more about Robbie visit her business site: www.peninsulastrategies.com.