James Burke

James Burke has turned the standard Hollywood marketing on its overly-formulized head.  A former actor and producer of his own films, James realized how difficult it is for individuals to find the really outstanding movies and the films they personally would most like to see.  In response, James, with Chris Miller (former head of production for National Geographic films) and Chris Kuenne (founder of Rosetta, voted Ad Agency to Watch) have pooled talents to form DisruptiveLA.  This aptly named production, marketing, and distribution firm has come up with a patented personality-based segmentation marketing method that takes your likes into consideration – yes the viewer finally gets his/her preferences counted.

Mr. Burke further believes that neither movies nor movie marketing should be a passive experience.  In undertaking the marketing of James Cameron’s Deep Sea Challenge, Burke has scattered across cyberspace channels a whole series of interactive marketing games and stories.  (Wouldn’t you like to see how far down you can pilot your own deep-water mini-sub without imploding it?)  “It’s not often people have a chance to witness first-hand an original exploration of our earth’s most remote areas,” says Burke.  “We wanted to make folks personally engaged as much as possible.”

To learn more about James Burke, visit http://www.DisruptiveLA.com