The Membership Economy: Life Trend or Sales Ploy – Robbie Kellerman Baxter
January 25, 2016
As we buy-to-own less and rent-to-use more, is society joining to membership – or just target markets?
From videos and cars to assembly lines and CFOs, people are owning less and renting more. Guest Robbie Kellman Baxter and her bestselling book The Membership Economy claim this represents a revolutionary shift which is bringing about a grand unifying of our society. Host Bart Jackson, however, disagrees. He sees this shift as merely target marekting on a massive scale. What do you think? Are people defined by their purchases? Are we moving into consumeristic tribes based on what and how we buy? Do Prius or Zip car buyers feel kinship? Host Bart & Guest Robbie square off in friendly debate on The Membership economy. Tune in and wade in with your own opinion – also learn some new techniques for better servicing your clients.
Guest: Robbie Kellman Baxter